Borden Ladner Gervais

A Happy Holiday Story – BLG Reads to Kids

As part of their corporate responsibility, BLG launched their Reads to Kids program in 2003 in an effort to support children’s literacy programs across the country. This holiday pop-up video is a definite page-turner that celebrates the program’s success over the course of the year. It highlights what the program means to the children in their very own words and showcases their colourful drawings. Viewers expressed their appreciation for the story that was told and the difference BLG is making in children.

Identifying the problem is the first step in solving it

BLG wants to draw attention to the fact that literacy is an important issue in Canadian schools. The BLG Reads to Kids program engages over 300 employees from across every BLG office to read to children from the kindergarten level to grade three. Experts agree that children who are unable to read at an acceptable level before grade 3 face challenging futures. BLG’s comprehensive community program aims to address this by offering worthwhile value and benefit for children in underprivileged areas.

Broad to the largest possible audience

Video is one of the most effective mediums through which to communicate with a wider audience. An entertaining video comprising innovative imagery and content, including contributions from children taking part in the program, would effectively showcase the program and highlight its successes.

Tell a story about telling stories

Through the use of stunning 3D imagery, the BLG pop-up video combines content provided by children participating in the program along with narrative text to demonstrate how the Kids to Read program is changing young lives for the better. The video brings to life the drawings and words some children used to describe their experiences.

Results that are truly relevant

With over 3,500 views, the BLG Reads to Kids video has garnered a lot of attention on YouTube. It has been shared extensively across social media channels, and resulted in many positive comments. Through the video, BLG has created greater awareness not only for their Read to Kids program, but also for the fact that literacy is an ongoing issue for many young Canadians today.